optimizely.comOptimizely: The World's Leading Progressive Delivery and Experimentation Platform

Mobile navigation Platform Overview Products Rollouts Feature flags, rollouts, and A/B tests for developers powered by Full Stack Full Stack Product experiments and feature flags for websites, apps, and backend code Web Improve conversion rates with the world’s fastest website experiments Channels Websites Mobile Apps TV Apps IoT/Conversational Apps Enterprise-Ready Performance Program Management Personalization Open Platform Data and Analytics Statistics Security Solutions Teams Marketing Product Engineering Data Industries Media Travel Retail High Tech Financial Services Watch an on-demand demo of the Optimizely platform Watch Now For Developers Get Started Free Feature Flags Documentation Full Stack Demo SDKs Use Cases Release behind feature flags Run a beta Remotely configure features Run A/B Tests Implementing Powerful Feature Flags in React Read Blog Post Customers Plans Resources Learn Library Optimization Glossary Knowledge Base Academy Dev Docs Blog Connect Webinars Events Opticon Opticon Europe Partners Community Tools Sample Size Calculator Maturity Model Log In Contact Us Extraordinary experiences through experimentation Ship high-quality code and experiences faster, with data-driven confidence in the results. As part of Episerver, we make sophisticated digital experiences simple. Learn More Talk to us Choose your role to get started Engineer Product Manager Marketing & Growth Data Scientist Team Leader Engineer Product Manager Marketing & Growth Data Scientist Team Leader Reduce risk and ship faster Improve your product quality and velocity with feature management. Drive measurable impact with product experimentation. Optimize the experience across any platform including websites, backend code, mobile and conversational apps. Create Free Account Developer Docs Build better products with experimentation Roll out new features confidently. Run tests on segments of your user base and apply only the changes that work. Experimentation solutions for rapid prototyping and more complex feature tests. Watch the Demo Talk to Us Make impactful marketing decisions Target your messaging, personalize your campaigns, and ultimately drive substantial growth for your business. Powerful, easy to use solutions, to test what messages, imagery, and offers help increase conversion, retention, and lifetime value. Try out visual editor Request Demo Make trusted decisions with data Optimizely built a Stats Engine with leaders in statistical research at Stanford University that provides built-in false discovery rate and helps teams get to statistical significance faster. Read Stats Whitepaper Request Demo Grow faster with less risk Transform your business with the world’s leading experimentation platform, empowering product, engineering, and marketing teams to test, learn and deploy winning digital experiences, every time. With over 1M experiments run on our platform and best-in-class services and support, we'll help you scale innovation across your organization. Guide to Experimentation Talk to Sales Join 24 of the top Fortune 100 global businesses who depend on Optimizely every day to make smarter decisions Product & Engineering Marketing & Growth Media Company Utilizes Optimization to Drive Key Business Metrics Discovery Communications uses Optimizely to improve their online visitor experience and drive revenue in two major ways – by optimizing video engagement and improving ad viewability. 6% Lift in Viewership Optimizes an Algorithmic Experience StubHub uses Optimizely Full Stack to experiment deep in their product. By testing multiple iterations of their search engine algorithms, they were able to improve the conversion rate by 20% and increase revenue. 20% Increase in search conversion rate Validates Products Faster with Experimentation Blue Apron creates incredible experiences. Founded in 2012, Blue Apron is a consumer lifestyle brand that symbolizes a love of home cooking, excitement and discovery, and deep, meaningful human connections. 100% Deployment HP: an Experimentation Center of Excellence HP knows that increasing the pace of innovation for their campaigns will be essential to ensuring peak performance for various digital business units that have started doing experimentation. 490 Campaign runs $21m Incremental revenue 20% Growth in acquisition Driving the fast-growing UK fashion brand forward Its innovative way of running the company as well as its ambitious digital strategy allowed Missguided to obtain a competitive advantage over other fashion retailers in a very short time. 300% Click-through uplift 177% Conversion Uplift 33% Increase in Revenue Brooks Running Decreases Return Rate For retailers, optimization is not just about increasing conversion rate or average order value. In fact, many retailers have realized that optimizing for more than conversion rate and AOV is essential to their business. 80% Fewer Returns 2% Conversion 3% Cart Size Sign up for a free Rollouts plan Start releasing products smarter with feature flags and rollouts. Prove value with A/B testing. Built on our Full Stack platform. × Welcome back . Not you? 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